Dear Landsliders,

Just wanted to invite you to a quick Zoom tmrw with Hadar from Mind
the Gap, who will give an update on the vote.org radio GOTV program,
one of LC's two current top recs for Georgia.

The funding deadline is extremely tight and we are expecting a
generous match to be offered on this Zoom, so I think it's safe to say
this will be your last, best chance to contribute to this particular
project.

Hope you can join us,
Jascha

---------- Forwarded message ---------
From: Brent Kessel <brentkessel@gmail.com>
Date: Mon, Nov 16, 2020 at 12:20 PM
Subject: Zoom tomorrow 2:30pm
To: Brent Kessel <brentkessel@gmail.com>


Hadar from Mind the Gap has graciously offered to do a zoom with us
Tuesday at 2:45pm PST to answer questions about a highly-effective
radio campaign targeting Black and/or young Georgia voters that needs
to be funded by the end of this week. Mind the Gap is not promoting
this to their wider network so our group (and those in your networks)
are the ones who can make a dramatic difference in the amount of radio
airtime that can be purchased by this week's deadline.

The program is being administered by Vote.org, has been rigorously
tested (against control groups to see how many net new Dem voters it
turns out), and is tax-deductible. (The campaign is non-partisan, yet
by targeting young and/or minority voters, often using the DJ's
they're used to on their local radio stations, it turns out
dramatically more likely Democratic voters).

If you can't make the call but believe in a highly effective get out
the vote campaign, please donate here or using the attached wire
instructions.

I BELIEVE A 6 FIGURE MATCH MAY BE ANNOUNCED ON THE CALL

Details for tomorrow:

https://abacuswealth.zoom.us/j/88981011538?pwd=azlteFBDQi9rWE03bkpIZ2JKckdpQT09

Meeting ID: 889 8101 1538
Passcode: 615559
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+12532158782,,88981011538#,,,,,,0#,,615559# US (Tacoma)

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Meeting ID: 889 8101 1538
Passcode: 615559

---------- Forwarded message ---------
From: Brent Kessel <brentkessel@gmail.com>
Date: Fri, Nov 13, 2020 at 11:06 PM
Subject: My best funding recommendation: Georgia Runoffs
To: Brent Kessel <brentkessel@gmail.com>

Dearest friends who contributed to our recent presidential victory,

Here's my top funding recommendation for the Georgia runoffs. It comes
from an advisory group called Mind the Gap which was started recently
by Stanford professors to find the most evidence-based, cost-effective
ways to gain net Dem votes. (Attaching their overall strategy to give
you a sense of how they bring academic rigor to the messy terrain of
elections.)

In recent months, our family has invested large sums in their
recommendations for mail-based voter registration and evidence-based
turnout. In the general election they mounted an extensive campaign of
radio ads to encourage young, Black, Latino and other voters in key
states ("deep dive" on this work attached). It turns out that radio
and streaming audio is one of the last proven, cheap ways to get more
people to vote that is still somewhat neglected (as opposed to TV &
digital which are saturated).

Now Mind the Gap is mounting a similar radio campaign in Georgia. Here
is how they describe it: "For the GA Senate runoff, [we are]
recommending immediate investment in a get-out-the-vote (GOTV) radio
program run by Vote.org. In what is bound to be a historically high
spend election, we must make sure that cost-effective, non-partisan,
GOTV radio can run at full scale to ensure turnout in historically
underrepresented communities in Georgia."

The timeline is rather tight: "We are confident this is a meaningful,
cost-effective and likely underfunded tactic and we have very little
time to make sure the program can run at scale...Because of the
limited time frame and dwindling radio inventory, this $1.3 million
program needs to be funded by 11/20 in order to run in full for three
weeks before the runoff election."

Our family is planning to fund but a large gap remains, all of it
501c3. As far as I know we are the first to commit, and since Mind the
Gap is not actively fundraising, it's not clear if anyone else will
fund in time. I've included some more detail from a conversation my
friend Jascha had with a Mind the Gap staffer here. Wiring
instructions attached, or donate by credit card here. I'd be happy to
answer questions, or feel free to get in touch directly with Hadar
Sachs <hadar@mtg2020.org> at Mind the Gap (please cc me if you do, and
please let us both know if you decide to contribute).

Thanks in advance for your interest.

Hugs,

Brent

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